iPhone and Ipad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps
With more than 170,000 apps currently available in Apple's App Store, and as the world awaits the iPad, it's more important than ever for App developers to stand out from the crowd. iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps, new from Que Publishing, is the definitive guide for iPad and iPhone application developers interested in using marketing to gain exposure for their apps. Authored by Jeff Hughes, a veteran marketer, publisher and keynote speaker, the guide addresses the highly competitive world of apps and exactly how to gain attention for them. Getting an app approved for sale on Apple's iTunes App Store is only the first step - and probably the easiest - in the selling process, Hughes explains. In iPhone and iPad Apps Marketing, he walks through how to outline a solid marketing plan that can drive development efforts, create competitive Apps, identify the right message, and deliver that message to the most responsive audience.
News Facts
• Approximately 8,500 new apps are added to Apple's App Store each month.
• There are currently more than 170,000 apps available for download via Apple's App Store.
• Approximately 120,000 iPads were sold during the first day of pre-orders.
• According to Wikipedia, as of January 2010, Apple had sold nearly 42.5 million iPhones
About the Author
Jeffrey Hughes has more than 18 years experience in high-technology industries, including such companies as McAfee, Blue Coat Systems, Webroot, Intel, and Novell. He is the author of 10 technology books and numerous trade press articles on technology and marketing topics.
He is the developer and lead instructor for Xcelme's (www.xcelme.com) iPhone App Marketing, a course that has helped scores of developers learn how to market their iPhone/iPad apps the right way in a very competitive market. A frequent contributor to popular iPhone/iPad app sites including 148Apps.Biz, an iPhone development and news site, he has consulted for a growing number of independent developers and small companies on how to launch and market their iPhone apps. He has a BS in Marketing with a minor in Computer Science from Brigham Young University.
PDF | 312 pages | English | 2010 || Download...
